Cast Study:
McHive - The Smallest McDonald's in the World
In May 2019, McDonald’s captured worldwide attention when they crafted the smallest McDonald’s to ever be built. However the miniature McDonald’s franchise isn’t serving the normal human clientele. The McHive, which appears exactly like a miniature yet modern McDonald’s franchise location, doubles as a stylish beehive.
McHive Campaign Group Presentation
Generated and presented to fellow Public Relations Cases and Campaigns (PRL425) classmates at Syracuse University. This presentation outlines the purpose, details, timeline, effectiveness and overall impact of the McHive campaign.
McHive Executive Summary
A written overview of the McHive Campaign, including the campaign's initial research, the campaign's strategy with objectives, the campaign's physical execution and a final evaluation of the effectiveness/impact of the campaign.